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Bill Gross is an American business manager.
He founded the business incubator Idealab in March, 1996, and serves as the company's Chairman of the Board and Chief Executive Officer. He is also credited as the creator of the pay per click model of search advertising.

Gross serves on the boards of numerous companies. He is also a member of the Board of Trustees of the California Institute of Technology and of the Art Center College of Design. He received his B.S. (1984) in Mechanical Engineering from the California Institute of Technology.

One company founded by Gross,, Inc., was the first company to successfully provide an Internet search engine which relied upon sponsored search results and pay-per-click advertisements. was later renamed Overture Services Inc. and was then acquired by Yahoo! to provide their Yahoo! Search Marketing